Today is kickoff for the World Cup 2014, the start of 31 days of madness as the world’s most popular sport has its biggest event of the past four years.
We’re working on a couple of stories about solar and the World Cup that we’ll run over the course of the next month, but in honor of kickoff of this world-spanning event, below is a short look at how FIFA is working to make this event more environmentally friendly.
Before we start, let’s put the caveat out there that any event that requires hundreds of thousands of travelers to drive, fly or float thousands of miles is going to have an enormous carbon footprint. Not to mention even the waste generated by the event….
Putting that aside as much as we can, let’s talk about the environmental — and particularly the solar — upside to the World Cup.
Brazil Hosts The Most Solar World Cup Yet
While Brazil as a whole is not yet a solar powerhouse, a new report from Greentech Media lists the country as perhaps the most promising solar market in Latin America. GTM’s Latin America PV Playbook predicts that 2014 will double Brazil’s solar capacity — from 38.6 megawatts in 2013 to 72.6 MW this year.
A staggeringly huge chunk of that new generation is coming from solar-powered football stadiums. The British NGO Practical Action has put out a short report detailing just how much solar energy the World Cup can generate: 5.4 MW across four stadiums.
As Practical Action puts it, the 2014 World Cup will generate more solar energy than any previous World Cup, as well as more solar energy than many of the countries competing in the World Cup.
The chart below, from Practical Action’s double-duty World Cup bracket and energy poverty fact sheet [PDF], spells out the discrepancy between what’s happening in Brazil compared to the energy situation in many of the players’ home countries. (Click image for a larger version.)
Beyond the solar power running much of the matches during the World Cup, FIFA is working with the Brazilian government to try to reduce impacts wherever possible. Two weeks ago, the Brazilian Environment Minister, Izabella Teixeira, said that the World Cup would open “having offset 100 percent of its direct emissions.”
Other projects underway include earning LEED certification as green buildings for those solar-powered stadiums as well as “train[ing] garbage collectors on recycling and set up stalls to sell locally produced organic food in host cities,” according to a report from Agence France-Presse.
One way FIFA is helping to reduce the Cup’s footprint is through encouraging corporate sponsors to help shoulder the bill. And one of the firms that has stepped up is Yingli Green Energy, the China-based solar panel manufacturer (as well as the provider of much of the solar panels for those solar stadiums). In addition to providing those systems, Yingli is pledging to be carbon neutral for all its activities at the World Cup, offsetting the emissions of all its events, travel and lodging by investing in clean energy projects in Brazil.
It’s great that solar power is getting such a spotlight during the World Cup, but all of these efforts are a mere drop in the bucket for the overall impacts — immediate and long-term — of the event in Brazil. So we plan to spend the next month enjoying the spectacle and excitement, but also committing to push for real energy change, at home and around the world. (Go solar today!)