Hug the Planet, It’s Earth Day

By Matthew Wheeland - April 22, 2013

April 22 is a lot like February 14. All of a sudden, the things we’re supposed to be doing for ourselves and for each other are forced into an unforgiving spotlight. A lot of us balk at both holidays, claiming that we already shower our loved ones every other day of the year and, hey, we recycle all the time. Earth Day is every day, darnit.

Right. If that were the case, we wouldn’t still be debating whether or not climate change is real, or reading about the plights of everything from polar bears to bumblebees, or wrestling with the merits of solar over, say, fracking.

So, on this April 22, we invite you to do nothing short of contemplate your carbon footprint. We’ll be carpooling, walking, or biking to work, recycling our trash, composting our leftovers, debating which apex predator we’d rather save (polar bears are winning with a slight margin over tigers), and getting as many people as possible to go solar. (Incidentally, if you haven’t heard, we’re upping the game today: If you go solar by 7pm PST, we’ll give you $500. That’s green everybody can use.)

Of course, we’d love to hear what you’re doing as well! Drop us a line in the comments or email me at ashley (at) (dot) org. We even have a nifty survey you can take about what you’re doing on this greenest of holidays.

Happy Earth Day, from all of us here at PURE. (This is us, by the way.)

L-R: Peter, Hunter, Todd, Thomas, Marcus, Kevin, Andrew, Rafael, Oz, Keith, Tiffany, Cecil, Tibet, Cayden, Joseph (hiding), Rachael, Kai, Heather, Ashley, George, Paul, Tom, Matt, Tim, Joey. Photograph by Aaron the Awesome.


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