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PURE Energies Visits the Amazon Rainforest 12.8.2014


PURE Energies Returns from the Amazon Rainforest Demonstrating that Sustainable Societies are Possible Without a PhD  KENDJAM, BRAZIL–(Marketwired – December 03, 2014) - PURE Energies visits the extraordinary indigenous tribe protecting one of the world’s largest surviving tracts of tropical rainforest. ... expand A team from PURE Energies, part of the NRG family of companies, went on an expedition to the Brazilian Amazon, where they spent a week with the indigenous Kayapo Tribe in the Kendjam community on the Iriri River. Zbigniew Barwicz, head of PURE Energies, led the team to learn from the Kayapo’s model of sustainability and independence and offer support. Barwicz and the PURE Energies team were motivated to bring the Kayapo success story to the busy homeowners of North America to showcase a pure form of sustainability, wealth and happiness. PURE Energies was the first group to visit the Kayapo people since National Geographic Magazine gained entry two years prior. “Maintaining the Amazon rainforest is integral to the global landscape; tropical deforestation on a global scale is responsible for almost as much carbon emissions as all of the world’s trucks, cars, ships, trains and planes,” said Barwicz. Barwicz is a long-time admirer of the Kayapo for their proven ability to protect their land, independence, and sustainable lifestyle, in the face of mounting threats. The Kayapo are exemplary in their efforts to keep their culture and traditions intact, while defending 1,550 miles of border from invasion and encroachment. “I was initially attracted to the Kayapo story because of the size and complexity of their mission. After living alongside them, I’ve realized that there is nothing complex about their lifestyle. They just make it happen,” observed Barwicz. PURE Energies’ expedition to the Amazon contributes to a broader theme for the company which is interested in social and environmental improvements in remote areas. Barwicz kicked off 2014 with the Climb for DSF, climbing Mt. Aconcagua in Argentina, the highest mountain in the Western and Southern Hemispheres, to raise awareness and funds for the David Suzuki Foundation. Project Kayapo is another addition to PURE Energies’ commitment to exploring remote territories and doing so for a cause. Barwicz suspects that this will not be his last trip to the Brazilian Amazon. PURE Energies donated $90,000 to the International Conservation Fund of Canada (ICFC), the first Canadian charity to focus solely on conserving nature in the tropics. The ICFC works directly with the Kayapo tribe to support conservation of Amazon rainforest. The PURE Energies donation will support the purchase of a new 4×4 vehicle, fuel and expedition supplies for territorial monitoring. The team also donated a Goal Zero solar powered lantern to every household in the community: a most welcome technological advancement for the people of Kendjam. The solar powered light sources do not require gasoline or diesel and improve the quality of life at night through practical uses, such as delivering babies to extending hours for socialization and processing the forest products the Kayapo sell. Goal Zero is an affiliate of PURE Energies, and both entities are subsidiaries of NRG Energy, Inc., a leading independent power producer in the United States. “To be one of the few people invited to live alongside the Kayapo tribe was an honor. Learning their unique way of life was eye-opening. They are an incredible people. They don’t even think about sustainability because they don’t introduce destruction into their land. What they do doesn’t require a PhD, it requires practicality,” said Barwicz. Barbara Zimmerman, Kayapo Program Director, reported, “The fact that a private company is so interested in a remote territory in Brazil is remarkable. PURE Energies isn’t an NGO. They are attempting to balance profit with corporate responsibility; they care and they want to share the story. We look forward to future endeavours.” PURE Energies Releases Expedition Video In maintaining the world’s largest protected area of rainforest, the Kayapo also preserve a way of living and joy that must be seen to be believed. PURE Energies will be releasing a video on December 2nd which will summarize their Kayapo mission. The video will reveal a beautiful, rich and remote area of the world, with an up-close view of the proud people who preserve and protect it. See the video now. The Power to be Free “One of the qualities that first attracted PURE Energies to NRG Home Solar was their mission and values, which align with our core mission, the Power to be Free,” said Kelcy Pegler, President of NRG Home Solar. “Solar at home is a no-brainer, and thousands of people across the United States are adopting it as a win-win for the environment and their budgets.” About PURE Energies Group PURE Energies has developed the most comprehensive online marketplace in residential solar power. Through its proprietary platform, PURE Energies delivers a time-saving, complete analysis of the benefits of solar energy for homeowners. Doing so, PURE Energies has become the trusted advisor in the North American solar energy market. Operating across North America, PURE Energies is headquartered in Toronto. PURE Energies Group has expanded to include San Francisco-based One Block Off the Grid (, and Seattle-based Cooler Planet ( PURE Energies Group is part of theNRG Energy, Inc. family. For more information, please visit About The International Conservation Fund of Canada The International Conservation Fund of Canada is the first Canadian charity to focus on conserving nature in the tropics. All people no matter where they live benefit from natural ecosystems and the richness of life worldwide. Nature in the tropics, especially rainforests, is under escalating intense threat and conservation action is urgently needed before the planet’s richest ecosystems are lost forever. The ICFC believes the most effective conservation method is to invest in empowerment of local and traditional communities whom live near or in rainforests. The Kayapo Project is a stellar example of this work. Tropical ecosystem conservation addresses many of our greatest challenges: climate change (to which deforestation is a major contributor), biodiversity loss, deteriorating fish stocks and marine ecosystems, flooding, droughts and desertification. For more information please  CONTACT INFORMATION  Leah McLean PURE Energies 416.340.7873 x326

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NRG Acquires Pure Energies Group 10.6.2014


NRG Energy Acquires Pure Energies Group, Adding Stronger Online Platform for Customer Access to NRG’s Rapidly Expanding Residential Solar Business Pure Energies builds on recent acquisitions to empower customers to go solar in an easy and streamlined way PRINCETON, N.J.–(BUSINESS ... expand WIRE)–Oct. 2, 2014– NRG Energy, Inc. (NYSE:NRG) has acquired Pure Energies Group, Inc. (Pure Energies), a residential solar industry leader in the critical area of web-based customer acquisition. Pure Energies completes the residential solar capabilities NRG has been working to assemble and perfectly complements NRG’s acquisition earlier this year of Roof Diagnostics Solar, a leader in home solar direct sales and installation, and NRG’s own Residential Solar Solutions, which has focused on the financing and business operations associated with solar leasing. All of these capabilities and operations, combined as NRG Home Solar, create a one-stop shop for prospective solar customers, offering the optimal rooftop solar system customized to their homes and needs. Pure Energies and its proprietary customer acquisition process will help NRG Home Solar reduce customer acquisition costs while providing a simplified solar adoption process. Pure Energies’ online capabilities also are expected, ultimately, to provide a valuable sales channel for NRG’s Goal Zero line of portable solar and energy storage products and NRG’s retail businesses (NRG, Reliant and Green Mountain). “Home solar is the gateway for most American consumers to join the growing movement toward a clean energy future, and the combination of Pure Energies’ rapid growing online footprint with our existing residential solar platform will enhance our ability to provide customers, wherever they are, the freedom to make their own clean energy and capitalize on the energy generating potential of their own home,” said David Crane, President and CEO of NRG Energy. “While residential solar is being increasingly embraced by homeowners of all ages across the United States, buying over the internet is the acquisition channel of choice in particular for the younger generation of Americans for whom commitment to a sustainable lifestyle is a fundamental part of their DNA.” “We are focused on being a trusted energy advisor to help homeowners save money on their electricity bills while they invest in a more sustainable lifestyle,” said Zbigniew Barwicz, President of Pure Energies. “Being part of NRG Home Solar allows us to increase our abilities to support homeowners by facilitating the adoption of solar energy and home conservation products across the United States. Pure Energies advises homeowners on residential solar systems and home conservation products to help them save money and make a difference in their communities. The company, which previously also used the One Block Off the Grid (1BOG) brand, empowers customers to make smart decisions about home solar adoption. Through a unique online platform, Pure Energies is able to, within minutes, identify and provide a detailed analysis of the customer’s home solar feasibility versus their energy needs. “NRG strives to provide customers with the easiest path to assess the benefits of home solar,” said Kelcy Pegler Jr., President of NRG Home Solar. “With Pure Energies’ wealth of experience in connecting consumers to their full energy potential – combined with NRG’s strengths as a Fortune 250 company well-established in residential solar – consumers will have greater access to meet their solar needs. The team at Pure has experience in solar across multiple states and countries and has a demonstrated track record of success in the home solar business. Together, we will empower consumers to make smarter, better informed decisions as they move toward the clean energy economy.” About NRG NRG is leading a customer-driven change in the U.S. energy industry by delivering cleaner and smarter energy choices, while building on the strength of the nation’s largest and most diverse competitive power portfolio. A Fortune 250 company, we create value through reliable and efficient conventional generation while driving innovation in solar and renewable power, electric vehicle ecosystems, carbon capture technology and customer-centric energy solutions. Our retail electricity providers serve nearly 3 million residential and commercial customers throughout the country. More information is available at Connect with NRG Energy on Facebook and follow us on Twitter @nrgenergy. NRG Safe Harbor Disclosure This news release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements are subject to certain risks, uncertainties and assumptions and include NRG’s expectations regarding Pure Energies, NRG Home Solar and the residential solar market. Forward-looking statements typically can be identified by the use of words such as “expect,” “believe,” and similar terms. Although NRG believes that its expectations are reasonable, it can give no assurance that these expectations will prove to have been correct, and actual results may vary materially. Factors that could cause actual results to differ materially from those contemplated above include, among others, general economic conditions, hazards customary in the power industry, competition in wholesale power markets, the volatility of energy and fuel prices, failure of customers to perform under contracts, changes in the wholesale power markets, changes in government regulation of markets and of environmental emissions, and our ability to achieve the expected benefits and timing of our residential solar projects and the residential solar business. NRG undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. The foregoing review of factors that could cause NRG’s actual results to differ materially from those contemplated in the forward-looking statements included in this news release should be considered in connection with information regarding risks and uncertainties that may affect NRG’s future results included in NRG’s filings with the Securities and Exchange Commission at   Source: NRG Energy, Inc. For NRG Energy Media David Knox, 713-537-2130or Erik Linden, 609-524-4519 or Investors Chad Plotkin, 609-524-4526 or Daniel Keyes, 609-524-4527

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PURE Energies Teams up with WWF 7.7.2014

Market Wired

Visitors to the WWF Website Can Now Use the Online Solar Marketplace to Choose a Residential Solar Power Savings Plan and Support WWF’s Efforts to Empower Americans to Reduce Their Carbon Footprint With Clean Rooftop Solar Energy

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Solar Industry

Distributed Solar Thrives Online In Deregulated Electricity Markets 6.5.2014

Solar Industry Mag

The significance of comparison shopping is in the wonders it’s working in shaping the online energy marketplace. Online energy marketplaces may encourage homeowners to think more about solar in deregulated markets. Chris Stern, VP and co-founder of Pure Energies makes the ... expand comparison between the electrical grid and the phone conglomerate that had a monopoly on the landline business in the 80s: Today, there are much smaller telecommunications companies, and most households have more than one cell phone. Stern says, “When the day comes that we have low-cost energy storage, the grid will basically disappear.” Read more:

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